Luxury Brands

Luxury brands

Cosmetic blogs are often an unmatched source of tips and tricks and they really help narrowing the target when looking for new make up products. Honestly, if you are looking for new color items, checking out reviews by fellow beauty lovers is a step you really should not miss; with skincare however, you can almost always skip it.

It is no secret that beauty scene as a whole suffers from a big “luxury brand” fixation: fashion, trend and brand are so deeply intertwined the relationship between them would easily fill out a book on their own, if it hasn’t already. And there is nothing wrong with that per se as long as we stick to the beautifying / adornment aspect because it is all subjective and subject to… well… trends. And truth be told, luxury brand make up is good: colours are pretty and trendy, packaging is chic and usually friendly to use and they do stay put.

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Paula’s Choice

Paula's Choice skincare

I must admit, my interest in beauty products did not rise until quite recently.
For the longest time – since my teens – I’ve kept to a few common sense ground rules, but I did not give too much though when buying beauty products.

Well, I got a bit more vain recently. Combine this with the fact that as I got older, I became more and more of a conscious customer, a time came when I looked at the cosmetics I was using, asking myself Can I truly improve something here?

This was a bit of a rhetorical question – of course there was room for improvement, but unfortunately the type of information about cosmetics that were of interest to me were not really easy to find.
I was on the lookout for facts, real trials and not company spin doctor claims.

Thankfully, someone has done it before me! Truthfully, I was a bit shocked how little unbiased, in-depth reviews are there on the multitude of websites that deal with beauty products on the internet. Beautypedia was one of the few that actually went more than skin-deep, including extensive ingredients explanation and that has led me straight to Paula’s Choice (Dutch retailer) – the brand of Beautypedia’s founder, Paula Begoun (the self-proclaimed Cosmetics Cop).

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